Posts Tagged ‘ writing ’

You know you’re a PR professional when…

Are you constantly finding typos in magazines and newspapers without even seeking them? Have you ever created a mental media training report card for celebrities or politicians to judge how well they spoke in an interview? Do you triple proof every email you send out…and then proof it one more time before sending it? If you answered “yes” to any or all of these questions….you might be a public relations professional.

Last week, PRDaily.com published a story by PR practitioner Lauren Fernandez in which she listed 11 signs that indicate someone works in public relations. Check out the list below.

1. Your day starts and ends with a cup of coffee.

2. You can power-walk in 5-inch heels with your laptop bag while checking your BlackBerry.

3. Inside jokes with your colleagues will get you through the day—especially the insanely stressful ones.

4. You constantly engage in “PR is dead” and “the press release doesn’t have a place in business” arguments.

5. You are so used to putting the client first that you usually forget to eat lunch.

6. It’s detrimental to your health and workday when you forget your headphones.

7. You can toggle among a PowerPoint presentation, a press release, Twitter strategy, and PSA outlines—all in an hour.

8. You recite billing codes in your sleep.

9. You preface Happy Hour with: “Sorry, I need to keep my phone on the table. I have to be connected to email and phone just in case.”

10. You know more about AP style than Microsoft Office. Because of this, you’re a regular in the IT department.

11. You proudly put “PR pro” in your Twitter bio, knowing it’s the one place you don’t have to explain your job.

Well, does the shoe fit? If you are like me and answered “yes,” you’ll probably get a kick out this extended list created by PRDaily viewers who read last week’s blog. Feel free to add to it by leaving a comment below!

42 more signs you work in PR

What journalists want: A jam-packed press release

Signed, sealed, delivered…but not read. Gone are the days of using snail mail to deliver press release to your journo contacts. A new study conducted by PWR New Media found that 87 percent of journalists prefer press releases sent to them via email and 79 percent said they were more likely to cover the news if the release included a high-resolution image. So, what else can you include in this email to make it to the top of a journos “possible coverage” list?

When it comes to press releases, not only do journalists want them via email, but they want you to provide them easy access to relevant information. Here’s the breakdown:

  • 91 percent: Access via link to background, bios and supporting info
  • 87 percent: Hi-resolution, downloadable images
  • 76 percent: Verbiage from a press release that could easily be cut and pasted

So, how important is social media to journalists?

According to the survey, social media use among journalists is on the rise. Journalists appreciate the use of social media elements in press releases. Here is the breakdown of what they like:

  • 38 percent: Information about a brand’s social media platforms that made it easy to follow
  • 25 percent: A social media bookmark, enabling sharing and archiving of the release
  • 21 percent: A link to a brand’s RSS feed in a release
  • 16 percent: “Tweet this” icons, making it easy to share a release on Twitter

So, are you doing what needs to be done to have your press releases seen by journalists?

Blog posts not getting retweeted? Here are 7 things to consider…

Okay, so I’m still new to the blogging game. Very new. Although I appreciate my retweets and my new subscribers (I really do!!), I want more! Who doesn’t?!? I have a message that I want to get out to an audience of like-minded people. Can’t do that if no one is paying attention to you, right? So, if you are new to the blogging game like me and are interested in learning how to get your RTs up and get noticed, I suggest you check out the below list compiled by Stanford, a writer at Pushing Social.

1. Bad Retweet Button Placement:

Readers can’t click buttons they can’t find.  Also, people will not click a button that doesn’t say, “tweet”.  My retweets sucked until I quit being cute with the button.  I put a large green button at the top of my post. And…Voila! I started getting retweets.  Sometimes the best solutions are the easiest.

2. Boring Headlines

Savvy content curators could beat Lois Lane to a story any day of the week.  In order to stay relevant, twitter aficionados constantly hunt for the interesting, bizarre, paradoxical, and practical.  That means they make instant judgment calls about your post based on your headline.

Your utterly factual headline will get ignored.  However, if you write a neck-snapping work of art then you’ll get their attention.  This isn’t as hard as you think and the web is littered with great spots to find headline ideas.

3.  Mumbling

What?

A blogger mumbles when they write 3 paragraphs of plodding prose before they get to their point.

Most people don’t have time for you to slowly build to your “aha” crescendo.  If you make your reader wait for the punch line, you will never get the retweet.

That’s why I always tell my Blogging Bootcamp students to drop the first paragraph of their blog posts.  Many of them find that their post instantly jumps in quality.

4. Small Audience

New bloggers don’t have big audiences.  It’s simple logic.  No audience = no retweets.  So, before you set your expectations to high, work on driving traffic to your blog.  There are zillions of posts out there that talk about how to do this.

However, I do have one tip.  Start tweeting.  Find the big names in your niche and follow them.  Go one-step further and follow the people they follow.

Next find a tweet chat that focuses on your niche.  Actively participate in the tweet chat and start to build a quality crowd of followers.  Once you get to 100 followers, start promoting your posts.  It will take time but it will work.

5.  Shy Audience

Some people won’t retweet.  They may leave a comment or even link to your post, but they won’t retweet.  Why?  There are a couple of good reasons –

For example, business audiences have to be careful about affiliations. Retweeting your post could violate a company policy.  Other audiences may be less “Twitter-focused” than the social media crowd.  Although they appreciate your post, they hate using twitter.

Whatever the reason are you will need to switch strategies if your audience can’t or won’t use Twitter.

6. Wrong Type of Posts

Some posts are more retweetable than others. Deeply personal, diary-type entries have a tough type getting shared.  Readers feel that the post is semi-private and are unsure if it’s supposed to be retweeted.

On the other hand, the ever-popular (and effective) list post is the retweet champ.  Readers can immediately see the value of “resource” posts and quickly RT it to their audience.

Reviews are also great retweet material.  Last in the list would be the Opinion Post (or the rant).  If the opinion post has a great headline, then it will be spread far and wide.  But be careful, your rant can be so controversial that it could be too hot to handle. Most bloggers don’t mind a provocative post but many will avoid spreading personal attacks or controversy.

7. Your Post Just Sucks

I’ve written my fair share of posts that just fell flat. My muse decided to hide out. Or, I made the mistake of forcing a topic that just wasn’t there.

So, what did you guys think about this post? Good enough to retweet, eh? Well, you see those little buttons at the bottom of this post? Just click on the one that says Twitter and follow the instructions for me, will ya? Thanks a bunch!

Speechwriters! Take Note: Dr. Martin Luther King, Jr.’s “I Have a Dream” speech

Dr. King’s “I Have a Dream” speech and his “Letter from a Birmingham Jail” have been recognized as two of the most well-written and delivered speeches in history. As a writer, Dr. King was a master of metaphors. He could paint a picture with words so well that he commanded the attention of those around him. He connected with them and kept them engaged with every breath and word.

The below article provided by Ragan.com, was written by Andrew Dlugan, editor and founder of Six Minutes. Six Minutes is a public speaking and presentation blog. Enjoy!

‘I Have a Dream’ holds 5 lessons for speechwriters

Rev. King’s stirring address resonates in oratorical circles as well as historical ones

“I Have a Dream” by Martin Luther King Jr. is one of the most memorable speeches of all time.

Much of the greatness of this speech is tied to its historical context, a topic which goes beyond the scope of this article. Instead, I’ll focus on five key lessons in speechwriting that we can extract from Martin Luther King’s most famous speech.

  • Emphasize phrases by repeating at the beginning of sentences
  • Repeat key “theme” words throughout your speech
  • Utilize appropriate quotations or allusions
  • Use specific examples to “ground” your arguments
  • Use metaphors to highlight contrasting concepts

Lesson 1: Emphasize phrases through repetition at the start of a sentence

Anaphora (repeating words at the beginning of neighboring clauses) is a commonly used rhetorical device. Repeating the words twice sets the pattern, and further repetitions emphasize the pattern and increase the rhetorical effect.

I have a dream” is repeated in eight successive sentences, and is one of the most often cited examples of anaphora in modern rhetoric. But this is just one of eight occurrences of anaphora in this speech. By order of introduction, here are the key phrases:

  • “One hundred years later…” [paragraph 3]
  • “Now is the time…” [paragraph 6]
  • “We must…” [paragraph 8]
  • “We can never (cannot) be satisfied…” [paragraph 13]
  • “Go back to…” [paragraph 14]
  • “I Have a Dream…” [paragraphs 16 through 24]
  • “With this faith, …” [paragraph 26]
  • “Let freedom ring (from) …” [paragraphs 27 through 41]

Read those repeated phrases in sequence. Even in the absence of the remainder of the speech, these key phrases tell much of King’s story. Emphasis through repetition makes these phrases more memorable and, by extension, make King’s story more memorable.

Lesson 2: Repeat key “theme” words throughout your speech

Repetition in forms like anaphora is obvious, but there are more subtleways to use repetition as well. One way is to repeat key “theme” words throughout the body of your speech.

If you count the frequency of words used in King’s “I Have a Dream,” interesting patterns emerge. The most commonly used noun is freedom, which is used 20 times in the speech. This makes sense, as freedom is one of the primary themes of the speech.

Other key themes? Consider these commonly repeated words:

  • freedom (20 times)
  • we (30 times), our (17 times), you (8 times)
  • nation (10 times), America (5 times), American (4 times)
  • justice (8 times) and injustice (3 times)
  • dream (11 times)

“I Have a Dream” can be summarized in the view below, which associates the size of the word with its frequency.

Lesson #3: Utilize appropriate quotations or allusions

Evoking historic and literary references is a powerful speechwriting technique which can be executed explicitly (a direct quotation) or implicitly (allusion).

You can improve the credibility of your arguments by referring to the (appropriate) words of credible speakers/writers in your speech. Consider the allusions used by Martin Luther King Jr.:

  • “Five score years ago…” [paragraph 2] refers to Lincoln’s famous Gettysburg Address speech, which began “Four score and seven years ago…” This allusion is particularly poignant given that King was speaking in front of the Lincoln Memorial.
  • Life, Liberty, and the Pursuit of Happiness” [and the rest of paragraph 4] is a reference to the Declaration of Independence.
  • Numerous Biblical allusions provide the moral basis for King’s arguments:

It came as a joyous daybreak to end the long night of their captivity.” [paragraph 2] alludes to Psalms 30:5 “For his anger is but for a moment; his favor is for a lifetime. Weeping may linger for the night, but joy comes with the morning.

Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.” [paragraph 8] evokes Jeremiah 2:13 “…for my people have committed two evils: They have forsaken me, the fountain of living water, and dug out cisterns for themselves, cracked cisterns that can hold no water

More biblical allusions from King’s “I Have a Dream” speech can be found here.

Lesson 4: Use examples to “ground” your arguments

Your speech is greatly improved when you provide examples that illustrate your logical (and perhaps theoretical) arguments.

One way that Martin Luther King Jr. accomplishes this is to make numerous geographic references throughout the speech:

  • Mississippi, New York [paragraph 13]
  • Mississippi, Alabama, South Carolina, Georgia, Louisiana [14]
  • Georgia [18]
  • Mississippi [19]
  • Alabama [22]
  • New Hampshire [32], New York [33], Pennsylvania [34], Colorado [35], California [36], Georgia [37], Tennessee [38], Mississippi [39]

Note that Mississippi is mentioned on four separate occasions. This is not accidental; mentioning Mississippi would evoke some of the strongest emotions and images for his audience.

Additionally, King uses relatively generic geographic references to make his message more inclusive:

  • “slums and ghettos of our northern cities” [paragraph 14]
  • “the South” [25]
  • “From every mountainside” [40]
  • “from every village and every hamlet” [41]

Lesson 5: Use metaphors to highlight contrasting concepts

Metaphors allow you to associate your speech concepts with concrete images and emotions.

To highlight the contrast between two abstract concepts, consider associating them with contrasting concrete metaphors. For example, to contrast segregation with racial justice, King evokes the contrasting metaphors of dark and desolate valley (of segregation) and sunlit path (of racial justice.)

  • “joyous daybreak to end the long night of their captivity” [paragraph 2]
  • “the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity” [3]
  • “rise from the dark and desolate valley of segregation to the sunlit path of racial justice” [6]
  • “This sweltering summer of the Negro’s legitimate discontent will not pass until there is an invigorating autumn of freedom and equality.” [7]
  • “sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.” [19]

How can you employ contrasting metaphors in your next speech?

Andrew Dlugan is the editor and founder of Six Minutes, a public speaking and presentation skills blog.

 

This article was provided courtesy of Ragan.com: ‘I Have a Dream’ holds 5 lessons for speechwriters

Dr. King’s “I Have a Dream” speech and his “Letter from a Birmingham Jail” have been recognized as two of the most well-written and delivered speeches in history. As a writer, Dr. King was a master of metaphors. He could paint a picture with words so well that he commanded the attention of those around him. He connected with them and kept them engaged with every breath and word.

The below article provided by Ragan.com, was written by Andrew Dlugan, editor and founder of Six Minutes. Six Minutes is a public speaking and presentation blog. Enjoy!

“I Have a Dream” by Martin Luther King Jr. is one of the most memorable speeches of all time.

Much of the greatness of this speech is tied to its historical context, a topic which goes beyond the scope of this article. Instead, I’ll focus on five key lessons in speechwriting that we can extract from Martin Luther King’s most famous speech.

  • Emphasize phrases by repeating at the beginning of sentences
  • Repeat key “theme” words throughout your speech
  • Utilize appropriate quotations or allusions
  • Use specific examples to “ground” your arguments
  • Use metaphors to highlight contrasting concepts

Lesson 1: Emphasize phrases through repetition at the start of a sentence

Anaphora (repeating words at the beginning of neighboring clauses) is a commonly used rhetorical device. Repeating the words twice sets the pattern, and further repetitions emphasize the pattern and increase the rhetorical effect.

I have a dream” is repeated in eight successive sentences, and is one of the most often cited examples of anaphora in modern rhetoric. But this is just one of eight occurrences of anaphora in this speech. By order of introduction, here are the key phrases:

  • “One hundred years later…” [paragraph 3]
  • “Now is the time…” [paragraph 6]
  • “We must…” [paragraph 8]
  • “We can never (cannot) be satisfied…” [paragraph 13]
  • “Go back to…” [paragraph 14]
  • “I Have a Dream…” [paragraphs 16 through 24]
  • “With this faith, …” [paragraph 26]
  • “Let freedom ring (from) …” [paragraphs 27 through 41]

Read those repeated phrases in sequence. Even in the absence of the remainder of the speech, these key phrases tell much of King’s story. Emphasis through repetition makes these phrases more memorable and, by extension, make King’s story more memorable.

Lesson 2: Repeat key “theme” words throughout your speech

Repetition in forms like anaphora is obvious, but there are more subtleways to use repetition as well. One way is to repeat key “theme” words throughout the body of your speech.

If you count the frequency of words used in King’s “I Have a Dream,” interesting patterns emerge. The most commonly used noun is freedom, which is used 20 times in the speech. This makes sense, as freedom is one of the primary themes of the speech.

Other key themes? Consider these commonly repeated words:

  • freedom (20 times)
  • we (30 times), our (17 times), you (8 times)
  • nation (10 times), America (5 times), American (4 times)
  • justice (8 times) and injustice (3 times)
  • dream (11 times)

“I Have a Dream” can be summarized in the view below, which associates the size of the word with its frequency.

Lesson #3: Utilize appropriate quotations or allusions

Evoking historic and literary references is a powerful speechwriting technique which can be executed explicitly (a direct quotation) or implicitly (allusion).

You can improve the credibility of your arguments by referring to the (appropriate) words of credible speakers/writers in your speech. Consider the allusions used by Martin Luther King Jr.:

  • “Five score years ago…” [paragraph 2] refers to Lincoln’s famous Gettysburg Address speech, which began “Four score and seven years ago…” This allusion is particularly poignant given that King was speaking in front of the Lincoln Memorial.
  • Life, Liberty, and the Pursuit of Happiness” [and the rest of paragraph 4] is a reference to the Declaration of Independence.
  • Numerous Biblical allusions provide the moral basis for King’s arguments:

It came as a joyous daybreak to end the long night of their captivity.” [paragraph 2] alludes to Psalms 30:5 “For his anger is but for a moment; his favor is for a lifetime. Weeping may linger for the night, but joy comes with the morning.

Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.” [paragraph 8] evokes Jeremiah 2:13 “…for my people have committed two evils: They have forsaken me, the fountain of living water, and dug out cisterns for themselves, cracked cisterns that can hold no water

More biblical allusions from King’s “I Have a Dream” speech can be found here.

Lesson 4: Use examples to “ground” your arguments

Your speech is greatly improved when you provide examples that illustrate your logical (and perhaps theoretical) arguments.

One way that Martin Luther King Jr. accomplishes this is to make numerous geographic references throughout the speech:

  • Mississippi, New York [paragraph 13]
  • Mississippi, Alabama, South Carolina, Georgia, Louisiana [14]
  • Georgia [18]
  • Mississippi [19]
  • Alabama [22]
  • New Hampshire [32], New York [33], Pennsylvania [34], Colorado [35], California [36], Georgia [37], Tennessee [38], Mississippi [39]

Note that Mississippi is mentioned on four separate occasions. This is not accidental; mentioning Mississippi would evoke some of the strongest emotions and images for his audience.

Additionally, King uses relatively generic geographic references to make his message more inclusive:

  • “slums and ghettos of our northern cities” [paragraph 14]
  • “the South” [25]
  • “From every mountainside” [40]
  • “from every village and every hamlet” [41]

Lesson 5: Use metaphors to highlight contrasting concepts

Metaphors allow you to associate your speech concepts with concrete images and emotions.

To highlight the contrast between two abstract concepts, consider associating them with contrasting concrete metaphors. For example, to contrast segregation with racial justice, King evokes the contrasting metaphors of dark and desolate valley (of segregation) and sunlit path (of racial justice.)

  • “joyous daybreak to end the long night of their captivity” [paragraph 2]
  • “the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity” [3]
  • “rise from the dark and desolate valley of segregation to the sunlit path of racial justice” [6]
  • “This sweltering summer of the Negro’s legitimate discontent will not pass until there is an invigorating autumn of freedom and equality.” [7]
  • “sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.” [19]

How can you employ contrasting metaphors in your next speech?

Andrew Dlugan is the editor and founder of Six Minutes, a public speaking and presentation skills blog.

This article was provided courtesy of Ragan.com: ‘I Have a Dream’ holds 5 lessons for speechwriters

Dr. King’s “I Have a Dream” speech and his “Letter from a Birmingham Jail” have been recognized as two of the most well-written and delivered speeches in history. As a writer, Dr. King was a master of metaphors. He could paint a picture with words so well that he commanded the attention of those around him. He connected with them and kept them engaged with every breath and word.

The below article provided by Ragan.com, was written by Andrew Dlugan, editor and founder of Six Minutes. Six Minutes is a public speaking and presentation blog. Enjoy!

“I Have a Dream” by Martin Luther King Jr. is one of the most memorable speeches of all time.

Much of the greatness of this speech is tied to its historical context, a topic which goes beyond the scope of this article. Instead, I’ll focus on five key lessons in speechwriting that we can extract from Martin Luther King’s most famous speech.

  • Emphasize phrases by repeating at the beginning of sentences
  • Repeat key “theme” words throughout your speech
  • Utilize appropriate quotations or allusions
  • Use specific examples to “ground” your arguments
  • Use metaphors to highlight contrasting concepts

Lesson 1: Emphasize phrases through repetition at the start of a sentence

Anaphora (repeating words at the beginning of neighboring clauses) is a commonly used rhetorical device. Repeating the words twice sets the pattern, and further repetitions emphasize the pattern and increase the rhetorical effect.

I have a dream” is repeated in eight successive sentences, and is one of the most often cited examples of anaphora in modern rhetoric. But this is just one of eight occurrences of anaphora in this speech. By order of introduction, here are the key phrases:

  • “One hundred years later…” [paragraph 3]
  • “Now is the time…” [paragraph 6]
  • “We must…” [paragraph 8]
  • “We can never (cannot) be satisfied…” [paragraph 13]
  • “Go back to…” [paragraph 14]
  • “I Have a Dream…” [paragraphs 16 through 24]
  • “With this faith, …” [paragraph 26]
  • “Let freedom ring (from) …” [paragraphs 27 through 41]

Read those repeated phrases in sequence. Even in the absence of the remainder of the speech, these key phrases tell much of King’s story. Emphasis through repetition makes these phrases more memorable and, by extension, make King’s story more memorable.

Lesson 2: Repeat key “theme” words throughout your speech

Repetition in forms like anaphora is obvious, but there are more subtleways to use repetition as well. One way is to repeat key “theme” words throughout the body of your speech.

If you count the frequency of words used in King’s “I Have a Dream,” interesting patterns emerge. The most commonly used noun is freedom, which is used 20 times in the speech. This makes sense, as freedom is one of the primary themes of the speech.

Other key themes? Consider these commonly repeated words:

  • freedom (20 times)
  • we (30 times), our (17 times), you (8 times)
  • nation (10 times), America (5 times), American (4 times)
  • justice (8 times) and injustice (3 times)
  • dream (11 times)

“I Have a Dream” can be summarized in the view below, which associates the size of the word with its frequency.

Lesson #3: Utilize appropriate quotations or allusions

Evoking historic and literary references is a powerful speechwriting technique which can be executed explicitly (a direct quotation) or implicitly (allusion).

You can improve the credibility of your arguments by referring to the (appropriate) words of credible speakers/writers in your speech. Consider the allusions used by Martin Luther King Jr.:

  • “Five score years ago…” [paragraph 2] refers to Lincoln’s famous Gettysburg Address speech, which began “Four score and seven years ago…” This allusion is particularly poignant given that King was speaking in front of the Lincoln Memorial.
  • Life, Liberty, and the Pursuit of Happiness” [and the rest of paragraph 4] is a reference to the Declaration of Independence.
  • Numerous Biblical allusions provide the moral basis for King’s arguments:

It came as a joyous daybreak to end the long night of their captivity.” [paragraph 2] alludes to Psalms 30:5 “For his anger is but for a moment; his favor is for a lifetime. Weeping may linger for the night, but joy comes with the morning.

Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.” [paragraph 8] evokes Jeremiah 2:13 “…for my people have committed two evils: They have forsaken me, the fountain of living water, and dug out cisterns for themselves, cracked cisterns that can hold no water

More biblical allusions from King’s “I Have a Dream” speech can be found here.

Lesson 4: Use examples to “ground” your arguments

Your speech is greatly improved when you provide examples that illustrate your logical (and perhaps theoretical) arguments.

One way that Martin Luther King Jr. accomplishes this is to make numerous geographic references throughout the speech:

  • Mississippi, New York [paragraph 13]
  • Mississippi, Alabama, South Carolina, Georgia, Louisiana [14]
  • Georgia [18]
  • Mississippi [19]
  • Alabama [22]
  • New Hampshire [32], New York [33], Pennsylvania [34], Colorado [35], California [36], Georgia [37], Tennessee [38], Mississippi [39]

Note that Mississippi is mentioned on four separate occasions. This is not accidental; mentioning Mississippi would evoke some of the strongest emotions and images for his audience.

Additionally, King uses relatively generic geographic references to make his message more inclusive:

  • “slums and ghettos of our northern cities” [paragraph 14]
  • “the South” [25]
  • “From every mountainside” [40]
  • “from every village and every hamlet” [41]

Lesson 5: Use metaphors to highlight contrasting concepts

Metaphors allow you to associate your speech concepts with concrete images and emotions.

To highlight the contrast between two abstract concepts, consider associating them with contrasting concrete metaphors. For example, to contrast segregation with racial justice, King evokes the contrasting metaphors of dark and desolate valley (of segregation) and sunlit path (of racial justice.)

  • “joyous daybreak to end the long night of their captivity” [paragraph 2]
  • “the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity” [3]
  • “rise from the dark and desolate valley of segregation to the sunlit path of racial justice” [6]
  • “This sweltering summer of the Negro’s legitimate discontent will not pass until there is an invigorating autumn of freedom and equality.” [7]
  • “sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.” [19]

How can you employ contrasting metaphors in your next speech?

Andrew Dlugan is the editor and founder of Six Minutes, a public speaking and presentation skills blog.