Posts Tagged ‘ Twitter ’

In the battle of social media mentions, Twitter has won.

Twitter King

*image courtesy of PositionKing.com

According to a recent post on PRDaily.com, a study from SEO firm Bright Edge analyzed 4 million tweets, and found that sites with Twitter share buttons had seven times more link mentions than sites without it. Yet, only 53.6 percent of websites display social links or buttons.

Additional research, however; shows us that Facebook is still the most popular widget with a 50.3 percent adoption rate. Twitter follows closely with 42.5 percent. Google+ sits at only 8 percent. Only LinkedIn remains flat at 4 percent.

Stats like these support the impact social media can have on a business or brand. With that being said, how do you share?

Download the complete Bright Edge Social Share report here.

2011
09/07
CATEGORY
communications
consumer trends
public relations
Social Media
TAGS




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It’s not you, it’s me: 5 reasons your brand’s followers have stopped following

Using social media for business is as much about relationship building as it is marketing and branding. As marketing and public relations professionals, do our best to “woo” new Twitter followers and keep that spark going with our current ones. But, like any interpersonal relationship, there are highs and lows, beginnings and ends.

Why do consumers fall out of love with your brand on Twitter? According to The Social Break-Up report by Exact Target and cotweet:

  • 52% leave because…
    • Content became repetitive or boring
  • 41% leave because…
    • Twitter stream became too crowded with marketing posts
  • 39% leave because…
    • Company posted too frequently
  • 27% leave because…
    • Company didn’t offer enough deals
  • 21% leave because…
    • Tweets were too promotional

Don’t take it personally. According to this report, nearly half of all consumers who created a Twitter account no longer use Twitter. They aren’t just breaking up with brands, some are leaving Twitter altogether.

So, how do you get back that loving feeling? Don’t use Twitter, or any other social media platform, as an online billboard for your company. Take the time to monitor what your followers or people on Twitter in general are saying about your company. Listening to consumers or brand enthusiasts online creates the opportunity to try new tactics that might send former followers running back into your brand’s arms!

What are some other methods your company has used to engage or re-engage your followers?

2011
04/21
CATEGORY
blogging
communications
consumer trends
effectiveness
Marketing
organization
PR 101
public relations
Social Media
TAGS




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What journalists want: A jam-packed press release

Signed, sealed, delivered…but not read. Gone are the days of using snail mail to deliver press release to your journo contacts. A new study conducted by PWR New Media found that 87 percent of journalists prefer press releases sent to them via email and 79 percent said they were more likely to cover the news if the release included a high-resolution image. So, what else can you include in this email to make it to the top of a journos “possible coverage” list?

When it comes to press releases, not only do journalists want them via email, but they want you to provide them easy access to relevant information. Here’s the breakdown:

  • 91 percent: Access via link to background, bios and supporting info
  • 87 percent: Hi-resolution, downloadable images
  • 76 percent: Verbiage from a press release that could easily be cut and pasted

So, how important is social media to journalists?

According to the survey, social media use among journalists is on the rise. Journalists appreciate the use of social media elements in press releases. Here is the breakdown of what they like:

  • 38 percent: Information about a brand’s social media platforms that made it easy to follow
  • 25 percent: A social media bookmark, enabling sharing and archiving of the release
  • 21 percent: A link to a brand’s RSS feed in a release
  • 16 percent: “Tweet this” icons, making it easy to share a release on Twitter

So, are you doing what needs to be done to have your press releases seen by journalists?

2011
02/28
CATEGORY
communications
consumer trends
Marketing
PR 101
public relations
Social Media
TAGS










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U.S. companies lead global efforts in social media engagement for business

According to leading public relations and communications firm, Burson-Marsteller, 84 percent of Fortune Global 100 U.S. companies surveyed use at least one social media platform and 34 percent use all four major social media platforms, including Facebook, Twitter, YouTube, and corporate blogs together in their communications efforts.

Overall Growth.
Overall, the report showed there was an 18 percent increase in Fortune Global 100 companies using Twitter, followed by a 14 percent growth in YouTube channels and a 13 percent growth in companies using Facebook fan pages. Although Twitter is being used more by corporations, businesses using Facebook fan pages have more “likes” than Twitter accounts have “followers.”

Overall Twitter Highlights:

  • With a 68 percent year-over-year increase, Asian corporations led the way with the largest growth in total amount of corporate accounts.
    • Overall growth: 18 percent
  • Seventy-six percent more companies use the “@” response in tweets and direct messages, indicating more companies are engaging with their audience on the social site.
  • The average number of followers per corporate account increased by 241 percent increase in 2010.
    • U.S. corporations saw a 61 percent increase.
  • More than one-third of corporate accounts are tweeting to keep consumers informed about deals or contests specifically related to their products/services.
  • There was a 90 percent increase in the number of companies being talked about on Twitter over the last year.

Overall Facebook Highlights:

  • There was a 13 percent increase in corporations on Facebook.
  • With 89 percent of fan pages allowing posts from “likers” and 72 percent of pages responding to “likers” posts, U.S. companies led the way in Facebook interactivity.

Overall YouTube Highlights:

  • YouTube saw a 69 percent increase in the average number of channels per corporation globally.
    • This overall growth was led by the 192 percent increase among U.S. channels.
  • On average, U.S. corporations received nearly 716,000 views in 2010.

Overall Blog Highlights:

  • With a 29 percent increase, the total number of U.S. corporate blogs saw the greatest leap.

What does this mean?
Companies are leveraging social media as interactive platforms. What was once considered a here today, gone tomorrow tool, is now a mainstream means of communication between companies and their audiences on a global scale. The next step is to reinforce the value of two-way communication between company and target audience. Although more companies are heading to the social media space, all too many are still using it as a billboard instead of a way to engage in and monitor conversation about their brand.

For the complete results from this report, click the PowerPoint below.

2011
02/16
CATEGORY
communications
consumer trends
Marketing
public relations
Social Media
TAGS






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