Posts Tagged ‘ sports ’

Consumers crave commercials during the Super Bowl

So, do you watch the Super Bowl for the game or for the commercials? For some people, this is a challenging question. For me, it’s rather easy. I watch for the commercials. I am looking for those major contenders (Doritos, Budweiser, Snickers, CareeerBuilder.com, Monster.com, etc.) and am curious as to how they are going to top themselves this year. I want to be a part of the Monday morning chit chat around the water cooler as everyone is sharing a laugh over their favorite and funniest commercials in addition to griping about the worst ones. Oh, and I’m sure they are talking about the game, too.

Apparently, I’m not alone. A 2010 Nielsen survey of more than 25,000 household’s in the Nielsen Homescan panel found that 51 percent of viewers surveyed said they enjoyed watching the commercials more than the game itself. With that being said, the Super Bowl is the prom of the advertising world. Big name brands are spending $3 or 4 million dollars on Super Bowl commercials. According to a January 2011 article in Ad Age, a spot on the Super Bowl is equal to, on average, 250 spots on regular TV for the top spenders. All of that just for 30 seconds of Super Bowl fame, but consider the impact of these commercials. In this age of social media, Super Bowl commercials are being tweeted, posted on Facebook and YouTube and viewed by millions of online viewers who either missed it the first time or couldn’t wait to see it again.

How does this effect ROI? Most brands that advertise during the Super Bowl see an average increase in sales of 12 percent the week following the big game. More established brands will feel the effects for longer. Considering Super Bowl related sales start long before game day, it is estimated that consumers will invest into this day more than they have in the past. A study from the Retail Marketing and Advertising Association, conducted by BIGresearch, found that consumer Super Bowl spending is expected to exceed $10.1 billion.

As much as consumers are looking forward to gathering around the TV to watch the big game on February 6, they are looking forward to the Super Bowl commercials just as much. With that said, let’s take a walk down memory lane, shall we?

Courtesy of The Daily Beast, here is a list of the 20 most effective Super Bowl commercials. Did they leave any off?

Enjoy!

2011
02/06
CATEGORY
consumer trends
Marketing
Social Media
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ReKaSte brings music lovers to their feet with newly released single and video for “Throw It Up”

FOR IMMEDIATE RELEASE

Contact:
Devin Armstrong
Devin@GrandpaProductions.com
(917)-841-2440

ReKaSte brings music lovers to their feet with newly released single and video for “Throw It Up”

Hampton, Va.− (March 4, 2010) −“Throw It Up,” the hard-hitting single by the New York trio ReKaSte has hit the airwaves. An international party theme and certified club banger, “Throw It Up,” the fourth single off “Jambalaya” is now available on iTunes.

The release of the new single coincides with the launch of the “Throw It Up” video, which debuts today exclusively on http://www.ReKaSte.com. This high-energy, gritty, and alternative video takes you coast to coast while everyone from party goers to extreme athletes show you how to “Throw It Up” in style. Click here to see the video.

As the chefs behind Jambalaya’s eclectic sound, ReKaSte was formed by group members, Leaveil “Recipe” Armstrong, Kyle “D.J. Kal” Lawerence, and Allen “Stevie Visionz” Hargrove. The group came up with the name ReKaSte, by combining the first two letters from each group members’ nickname. As music technology engineering majors, ReKaSte met on the campus of Hampton University. Backed by Grandpa Productions, a Hampton, Va. based music production company, the group uses their eclectic backgrounds to merge alternative, hip-hop, jazz, pop and R&B to form a sound that can best be described as “hip-hop on ecstasy.”

About Grandpa Productions

Headquartered in Hampton, Va., Grandpa Productions, LLC is a music production company that promotes superior music through the use of diverse styles including rap, R&B, neo-soul, hip-hop, rock, pop, and country. Providing custom scoring and composition for jingles, movie scores, plays, and audio for Internet websites and recording artists, Grandpa Productions, LLC offers a vast spectrum of services. In addition to produce high quality sounds for a plethora of outlets, Grandpa Productions, LLC also offers affordable studio options and maintain excellent relationships with a slew of industry professionals—a great tool for emerging artists looking to enhance their career development.

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2010
03/04
CATEGORY
ReKaSte
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