What is Quora and is it good for PR?
This weekend, as promised, I tried out Quora. For those of you who are unfamiliar with this site, Quora is a one stop resource for a collection of questions and answers created, edited, and organized by everyone who uses it. Think LinkedIn’s Answers section.
My initial thought on Quora (what does that mean anyway?) is that it has great potential, but it still a bit confusing. The topics are a bit limited. However; as the site becomes more popular, I am sure they will expand their list. I do like how the site lets you engage with others and not have to filter through status update posts or friend request. However; if another user likes your answers, they do have the option to follow you.
Here are a few reasons why this site is great from a public relations standpoint:
- Free
o Need I say more?
- Opportunity to make you (or your client/company) a subject matter expert.
o Through Quora one can ask and be asked, by building up a strong enough presence and contributing thought provoking, detailed and accurate answers, you could definitely turn this site into another resource to position you/your company into a subject matter expert.
- Voting feature gives you/your client the seal of approval
o End-users can validate your responses by either voting yes or no, depending on how well they believe you answered the question.
- Social media site integration
o Quora lets you integrate your other social media profiles into the one you create on this site. This creates another opportunity to maximize your exposure. It has also borrowed elements from Twitter and notes how many follows, followers and mentions you receive.
Although Quora has its benefits, I’m still not completely sold. It’s still somewhat difficult for me to man over throughout the site. More difficult than say a Yahoo! Answers or LinkedIn Answers, as mentioned earlier. Created approximately six months ago, the site is still in its early stages. So, the jury is still out if you ask me.
What are your thoughts?
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