Posts Tagged ‘ media relations ’

You know you’re a PR professional when…

Are you constantly finding typos in magazines and newspapers without even seeking them? Have you ever created a mental media training report card for celebrities or politicians to judge how well they spoke in an interview? Do you triple proof every email you send out…and then proof it one more time before sending it? If you answered “yes” to any or all of these questions….you might be a public relations professional.

Last week, PRDaily.com published a story by PR practitioner Lauren Fernandez in which she listed 11 signs that indicate someone works in public relations. Check out the list below.

1. Your day starts and ends with a cup of coffee.

2. You can power-walk in 5-inch heels with your laptop bag while checking your BlackBerry.

3. Inside jokes with your colleagues will get you through the day—especially the insanely stressful ones.

4. You constantly engage in “PR is dead” and “the press release doesn’t have a place in business” arguments.

5. You are so used to putting the client first that you usually forget to eat lunch.

6. It’s detrimental to your health and workday when you forget your headphones.

7. You can toggle among a PowerPoint presentation, a press release, Twitter strategy, and PSA outlines—all in an hour.

8. You recite billing codes in your sleep.

9. You preface Happy Hour with: “Sorry, I need to keep my phone on the table. I have to be connected to email and phone just in case.”

10. You know more about AP style than Microsoft Office. Because of this, you’re a regular in the IT department.

11. You proudly put “PR pro” in your Twitter bio, knowing it’s the one place you don’t have to explain your job.

Well, does the shoe fit? If you are like me and answered “yes,” you’ll probably get a kick out this extended list created by PRDaily viewers who read last week’s blog. Feel free to add to it by leaving a comment below!

42 more signs you work in PR

Top 100 PR Websites and Resources of 2009

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Well, you know it’s the end of the year when the top 100 lists start coming out. Here is a list I would highly recommend reading. Liliana Dumitru-Steffens has put together a best in PR top 100 list. Today, she released her second batch. The first half was released yesterday. 

Looking for a potential employer. Check out her top 10 corporate PR sites!

PR Corporate Sites

  1. Waggener Edstrom – the second most powerful PR agency in the world (after Edelman), showcasing its image and expertise with a visually striking web presence. This is our top choice for the Studio D aspect of the site – simple, elegant and very refined. Since we reviewed the site, many things have changed for the better.
  2. Padilla Speer Beardsley is known for experienced, strategic counsel built on a research-based planning methodology, communicating for action. Now it will also be known for one of the best PR corporate websites in the world. We reviewed the site before and after the changes and we can tell you that this company is going places. Actually, we predict that in 2010 Padilla will be among the top 10 PR companies in the world. This year, in March, it occupied a honorable place 13 according to O’Dwyer PR.
  3. APCO Worldwide – redesigned in July 2009, reviewed by Everything PR soon after the re-launch. The new corporate site is better than the old version of the site, more modern, and like everything else, it needs continuous improvement. The web is a constantly evolving entity. Note that APCO is the third most powerful PR company in the world.
  4. Dan Klores – we gave them a PR Goofy award in February this year. Today we should give them an award for excellence. The new site is visually striking, perfect representation of a company that describes itself as ” being a smart, aggressive and inventive team with a wide range of public relations and marketing talent and experience serving a diverse array of clients.”
  5. Taylor – excellent usability, features, content and information. Nothing has changed since our review (some companies are unaware that they are being watched by the media, maybe they need some of the tools below?). Taylor is the “go to” lifestyle, sports and entertainment public relations agency.
  6. Alisson and Partners – also known as Allison PR – for many reasons a to site this year, our review is yet to come. A rather aggressive approach to PR, but this is what makes Allison a winner.
  7. Makovsky + Company Inc. – good aesthetics, although we did find a few things to criticize when we first reviewed the site. However Makovsky is trying hard to prove why it’s the 25th most profitable PR company in the world, and the site reflects the expertise.
  8. Ogilvy – nothing extraordinary, however the information needed by a potential customer is there, accessible, in plain view, and very relevant. Our in-depth review will follow.
  9. KCSA – another site we will be reviewing in-depth soon, visually striking through simplicity. KCSA is extremely skilled in brand marketing, and it shows. 29th at O’Dwyer.

For the complete list, click here.  A link to the first 50 PR resources can be found on that page as well.