Top 10 reasons consumers follow your brand on Facebook
Ralph Paglia, editor-in-chief of the Automotive Digital Marketing Professional Community, wrote an article about consumer brand engagement earlier this week. Although his article pertained to the automotive dealership field, I think his list of top ten reasons consumers follow brands on Facebook is relevant throughout multiple fields.
I’ll tease you with the top five reasons, you can find the rest by visiting his article, “The top-10 reasons why consumers following a company on Facebook.”
Here the Top 5 Motivations why Consumers “Like” a Brand on Facebook and Follow:
1. 40% want to receive discounts and promotions
2. 37% want to show support for the brand/company to theirs
3. 36% hope (want) to get free samples, a coupon (a.k.a. freebies)
4. 34% want to stay informed about the activities of the company
5. 33% want to get updates on future products
Read the rest of the article by clicking the link above. I’m curious to know what you think!
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