Posts Tagged ‘ journalists ’

You know you’re a PR professional when…

Are you constantly finding typos in magazines and newspapers without even seeking them? Have you ever created a mental media training report card for celebrities or politicians to judge how well they spoke in an interview? Do you triple proof every email you send out…and then proof it one more time before sending it? If you answered “yes” to any or all of these questions….you might be a public relations professional.

Last week, PRDaily.com published a story by PR practitioner Lauren Fernandez in which she listed 11 signs that indicate someone works in public relations. Check out the list below.

1. Your day starts and ends with a cup of coffee.

2. You can power-walk in 5-inch heels with your laptop bag while checking your BlackBerry.

3. Inside jokes with your colleagues will get you through the day—especially the insanely stressful ones.

4. You constantly engage in “PR is dead” and “the press release doesn’t have a place in business” arguments.

5. You are so used to putting the client first that you usually forget to eat lunch.

6. It’s detrimental to your health and workday when you forget your headphones.

7. You can toggle among a PowerPoint presentation, a press release, Twitter strategy, and PSA outlines—all in an hour.

8. You recite billing codes in your sleep.

9. You preface Happy Hour with: “Sorry, I need to keep my phone on the table. I have to be connected to email and phone just in case.”

10. You know more about AP style than Microsoft Office. Because of this, you’re a regular in the IT department.

11. You proudly put “PR pro” in your Twitter bio, knowing it’s the one place you don’t have to explain your job.

Well, does the shoe fit? If you are like me and answered “yes,” you’ll probably get a kick out this extended list created by PRDaily viewers who read last week’s blog. Feel free to add to it by leaving a comment below!

42 more signs you work in PR

What journalists want: A jam-packed press release

Signed, sealed, delivered…but not read. Gone are the days of using snail mail to deliver press release to your journo contacts. A new study conducted by PWR New Media found that 87 percent of journalists prefer press releases sent to them via email and 79 percent said they were more likely to cover the news if the release included a high-resolution image. So, what else can you include in this email to make it to the top of a journos “possible coverage” list?

When it comes to press releases, not only do journalists want them via email, but they want you to provide them easy access to relevant information. Here’s the breakdown:

  • 91 percent: Access via link to background, bios and supporting info
  • 87 percent: Hi-resolution, downloadable images
  • 76 percent: Verbiage from a press release that could easily be cut and pasted

So, how important is social media to journalists?

According to the survey, social media use among journalists is on the rise. Journalists appreciate the use of social media elements in press releases. Here is the breakdown of what they like:

  • 38 percent: Information about a brand’s social media platforms that made it easy to follow
  • 25 percent: A social media bookmark, enabling sharing and archiving of the release
  • 21 percent: A link to a brand’s RSS feed in a release
  • 16 percent: “Tweet this” icons, making it easy to share a release on Twitter

So, are you doing what needs to be done to have your press releases seen by journalists?

Grammar geeks unite! To double space, or not double space, that is the question

Can I be honest with you for a second? I mean blatantly honest? It actually irks me to see double spaces after a period and before the next sentence. There I said it. I mean, when I see two sentences spaced so far apart that I can do back flips in between them, I go through the roof. However, part of my frustration came from the fact that I wasn’t entirely sure of which one was right. One space or two spaces? For the answer, we must look no further than the Associated Press Stylebook. So, what is the correct way?

One space. Writers only need to keep the reader in suspense for only a moment before they move  the next sentence.  Now, I know this might be a lot for some of you to swallow. Just think of all the paper you are saving by not adding that unnecessary space! No? Not convincing to you? Well, I tried.

I’m not the only one who feels passionately about this grammar rule. Check out what Eileen Burmeister, a blogger for MyRagan.com had to say about the one space grammar rule.

To all you two spacers out there don’t be a tease! Don’t make us wait an extra second. In the world of media and journalism, we have a one space minimum. So it looks like you’re going to have to change things up. It’s the rules.