Posts Tagged ‘ email ’

What journalists want: A jam-packed press release

Signed, sealed, delivered…but not read. Gone are the days of using snail mail to deliver press release to your journo contacts. A new study conducted by PWR New Media found that 87 percent of journalists prefer press releases sent to them via email and 79 percent said they were more likely to cover the news if the release included a high-resolution image. So, what else can you include in this email to make it to the top of a journos “possible coverage” list?

When it comes to press releases, not only do journalists want them via email, but they want you to provide them easy access to relevant information. Here’s the breakdown:

  • 91 percent: Access via link to background, bios and supporting info
  • 87 percent: Hi-resolution, downloadable images
  • 76 percent: Verbiage from a press release that could easily be cut and pasted

So, how important is social media to journalists?

According to the survey, social media use among journalists is on the rise. Journalists appreciate the use of social media elements in press releases. Here is the breakdown of what they like:

  • 38 percent: Information about a brand’s social media platforms that made it easy to follow
  • 25 percent: A social media bookmark, enabling sharing and archiving of the release
  • 21 percent: A link to a brand’s RSS feed in a release
  • 16 percent: “Tweet this” icons, making it easy to share a release on Twitter

So, are you doing what needs to be done to have your press releases seen by journalists?

2011
02/28
CATEGORY
communications
consumer trends
Marketing
PR 101
public relations
Social Media
TAGS










3 comments

Why marketers will love mobile marketing in 2011

I’ve said it. Our industry experts have said it. You’ve probably said it too. Mobile marketing is where it’s at this year.  Big name brands get it, too. Starbucks recently launched their new mobile feature that lets consumers conveniently pay for their lattes from their iPhone or iPod touch.

Marketers should love mobile because consumers love it. We see this in the increase in smartphones and mobile activity like text messaging, and email.  A 2010 Pew Internet Research report found that 40 percent of adults use the Internet, email or instant messaging on a mobile phone. This is up from the 32 percent of Americans who did this in 2009. According to a January 2011 study done by Knotice, a direct digital and email marketing company, 13.36 percent of emails are opened by a mobile operating system or device.

Report says 88 percent of marketers are planning to use mobile marketing in 2011, and 75 percent plan an increase spending on mobile initiatives. What else can we expect from mobile this year? Glad you asked.

Courtesy of Ragan.com, Patrick Kerley, senior digital strategist at Levick Strategic Communications, has put together a list of five trends in mobile media:

  • Return of the mobile web
  • App alternatives
  • Tablets
  • Payments
  • Online/offline blend

So, what are your plans for mobile marketing this year?

2011
02/14
CATEGORY
communications
consumer trends
Marketing
mobile
TAGS









Leave a comment