Posts Tagged ‘ communications ’

What do you do when your client suffers from diarrhea of the mouth?

Kanye West. Lady Gaga. Charlie Sheen.

We’ve seen this before. Does anyone remember the Tom Cruise Scientology fiasco of 2008? You can prep your client as much as possible. You can even try to ask the interviewer for their questions in advance.  After all that, you still can’t control what comes out of their mouth. So, what should a publicist or PR team do?

Not up-to-date on the latest Charlie Sheen rant? Click the image below and just take it all in…

I think it is clear that Mr. Sheen needs professional help. However; how would you handle the Charlie Sheen fire storm if you were his publicist?

Declutter your work life with these essential time management and relaxation skills

Trust me, I know. There are not enough hours in the day. As communicators and marketers, we have mastered the art of being jack-of-all trades and wearing many hats. However; in order to effectively perform our tasks (and keep our own sanity), it is important to maintain balance. I’ve put together a quick list of helpful pointers that will help you control the organized, or not so organized chaos you call life.

  • Make a “To Do” list. Making a “To Do” list is a great way to keep you on task. It is also a good way to see what kind of progress you made in a day. You can also use your list to gage how many projects you can expect to complete on an average day.
  • Allocate certain times in the day to complete certain tasks. Instead of being a slave to email, adjust your schedule so that you are only answering email once or twice a day. By grouping tasks together that you do often, you open your schedule up to allow more time to complete more pressing projects.
  • Tune out distractions. How many times a day do you get interruptions from co-workers, instant messages, office chatter, personal phone calls, etc.? Do your best to avoid participating in these activities. When a co-worker stops by your desk, do not be afraid to ask them, “How can I help you?” You are setting the tone for that conversation. If they just wanted to chit-chat, they will see that you are busy and come back another time. If your cell phone is blowing up, do one of three things:

o   Put it on silent/off.

o   Put it in your purse or a drawer.

o   Leave it in the car.

Personal phone calls can be a huge distraction at work both to you and your co-workers. They can also get you in serious trouble with your boss. If you need to keep your phone with you at work, take a cue from bullet point #2 and select a certain time of day to answer personal calls. Your lunch or smoke break is perfect for that.

  • Organize your surroundings. Clean your desk, please. A clean and clear desk makes it easier to focus and find what you need. Need a mental break? Try organizing your desk in sides. One side work and the other side personal. Put all your sticky notes, office memos and work related publications on one side and leave the other side for personal pictures, magazines or funky desk décor.
  • Listen to music. Listening to soothing music tends to calm or relax the mind. It’s another way to tune out those outside distractions so you can focus on the task at hand.
  • Meditate. Talk about clarity! Meditating for just five to twenty minutes a day can decrease your stress level significantly. Through meditation, you are concentrating on your breathing, slowing down your blood pressure and clearing your mind. What better way to avoid stress at work than by starting it stress free through meditation.
  • Get more rest. Let your body rest. Studies have shown that sleep plays a vital role in promoting physical health, longevity, and emotional well-being. When your body is well rested, you will wake up more alert with enough energy to get you through the day.

Remember, you can’t do everything! If someone asks you to do something that is going to take you way of task, don’t be afraid to say no.

Still can’t get focused? Check out this clip from the Today Show for more tips.

The value of trade show public relations

In a previous position, I had the opportunity to attend the industry’s biggest trade show/conference of the year. There were many weeks of preparation leading up to the big show, which pulled in thousands of attendees from across the United States. As a public relations professional in the industry, I knew how important this show was to a company’s branding, marketing, educating and selling purposes.

When businesses think of trade shows and conferences, their number one priority is sales. However; there is great value in a strong pre-show, show and post-show public relations campaign. Here are a few benefits:

  • Pre-show PR: Generate buzz about your brand. Pre-show PR creates interest among attendees and non-attendees. A major industry-wide trade show also creates a great opportunity to announce a major product launch. Using pre-show PR keeps momentum going about your new product or announcement weeks, if not months before the show.
  • Pre-show PR: Creates perfect opportunities to schedule meetings/interviews between senior level execs and industry media. What better way to take advantage of all your industry media being in one place at the same time! Take the opportunity to set-up meetings between your senior level executives and the trade publications. Trade media is there to take in the sights and sounds of the show and write a story, but they are also there to hear from your brand and your experts. These meetings could lead to editorial opportunities and position your company as a leader in the industry.
  • Show PR: Strengthen your relationship with your contacts through face-to-face interaction. Attending a trade show is a great way to strengthen your relationships with your media contacts. You will have the opportunity to put a name to a face and more importantly, so will they. You will no longer be name@xyzcompany.com. When someone knows you by face, they are more likely to reach out to you. It will be easier to hold their attention and really drive home the message for your company. Strengthening these relationships can turn you into a reliable resource for your media contact and ultimately garner more media attention for your company.
  • Show PR: Add to or create your video and photo inventory. With all the excitement that surrounds a trade show, be sure to catch it on film! All you need is a Flip™ and a digital or professional camera. Set up impromptu interviews with show attendees or see if you can grab a speaker before or after their session. Be sure to also catch some of your clients or business partners on camera so they can give you great video testimonials. A picture says a thousand words. Take pictures of the trade show floor and show your team hard at work! Then share those images and videos on your site, blog, social sites or other forms of communication you use with your audience.
  • Post show PR: Make sure you follow-up! Once the dust has cleared from all the trade show hustle and bustle, make sure you follow-up with your contacts and remind them about that product launch, announcement or interview you scheduled between them and one of your senior level execs. They will appreciate the follow-up.

There are many trade show and conference related opportunities that could be added to this list. Feel free to add your own. Leave a comment!

Why marketers will love mobile marketing in 2011

I’ve said it. Our industry experts have said it. You’ve probably said it too. Mobile marketing is where it’s at this year.  Big name brands get it, too. Starbucks recently launched their new mobile feature that lets consumers conveniently pay for their lattes from their iPhone or iPod touch.

Marketers should love mobile because consumers love it. We see this in the increase in smartphones and mobile activity like text messaging, and email.  A 2010 Pew Internet Research report found that 40 percent of adults use the Internet, email or instant messaging on a mobile phone. This is up from the 32 percent of Americans who did this in 2009. According to a January 2011 study done by Knotice, a direct digital and email marketing company, 13.36 percent of emails are opened by a mobile operating system or device.

Report says 88 percent of marketers are planning to use mobile marketing in 2011, and 75 percent plan an increase spending on mobile initiatives. What else can we expect from mobile this year? Glad you asked.

Courtesy of Ragan.com, Patrick Kerley, senior digital strategist at Levick Strategic Communications, has put together a list of five trends in mobile media:

  • Return of the mobile web
  • App alternatives
  • Tablets
  • Payments
  • Online/offline blend

So, what are your plans for mobile marketing this year?