In the battle of the social media giants, Twitter takes the lead!
When it comes to social media, PR people prefer to keep their communication short and sweet…and approximately 140 characters long! According to a poll conducted by Business Wire in December 2010, one third of PR people surveyed named Twitter as the social media tool of choice last year.
Twitter is a great way to communicate a brief message to a large audience. It is also a great means for sharing links, building brand loyalists and monitoring your company’s image or brand. Twitter presents the opportunity to make a direct connection with an organization’s audience. According to Fresh Networks, a London based social media agency, nearly one-third of respondents polled said they follow brands on Twitter to stay informed about the activities of a company or brand, with a further 20 percent stating they become followers to interact with, share ideas and provide feedback about services or products. This creates the perfect opportunity for brands, especially PR people to engage in online conversation with people talking about their brand!
To read the top five reasons consumers follow brands on Twitter, visit Fresh Network.
The rest of Business Wire’s results for its December 2010 survey can be found below.
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