Posts Tagged ‘ advertising ’
Well, you can’t say this Sega ad isn’t eye-catching and memorable.
When it comes to advertising and tag lines, some companies really miss the mark…or do they? Click on the link below and take a look at some interesting ads and let me know what you think. Is it genius advertising or a marketing OMG moment gone terribly wrong. Feel free to leave a comment and add to this list as well!
You spend countless hours in front of your computer researching, writing, brainstorming and editing your blog and blog posts. Now, it’s time to see financial gain as a result of your hard work.
The New York Times recently highlighted a few bloggers who are making a living from what used to be their hobby. Based off their feedback, PRDaily has put together a list of eight tips for anyone looking to make a living from blogging.
1. Choose a book- or movie-friendly topic for your blog. Most of the bloggers who are raking in the most dough are those whose journeys have been optioned for the bookshelves and big screen.
2. “My advice is to choose a topic you’ll never get tired of,” Stephanie Nelson, founder of CouponMom.com, told the Times. This makes sense. If nothing becomes of your blog, you might not be making money, but at least you’ll have some fun along the way.
3. Learn how advertising happens on the Web. A major source of income for paid bloggers comes from ad revenue. For most writers, however, the business side of publishing doesn’t come naturally. Learn how Google AdSense works, and become familiar with companies likeBuySellAds.com and Federated Media, which help sites generate revenue.
4. Incorporate video on your blog. This ads another vehicle for advertisers, and it increases your potential exposure.
5. Sell memorabilia. According to the Times article, Hak5.org blogger Darren Kitchen makes $5,000 a month selling stickers, T-shirts, computer hacking tools, and baseball caps through his site.
6. Charge for premium content. One blogger told the Times he brought in $150,000 a month by charging for tutorials and e-books.
7. Ask for donations. As long as you don’t mind resorting to the Web’s version of panhandling, it’s apparently OK to ask readers to donate to your cause.
8. Organize events. Bloggers are charging to lead destination workshops attended by readers.
According to research conducted during the October 2010 Pivot Conference in New York, marketing and adverting eyes are on the social consumer. With 58 percent recognizing the social consumer as a pivotal element to the brand, marketers and advertisers understand the value and power of the social consumer. In addition, 84 percent see social consumers as a primary or secondary target market this year.
Who is the social consumer?
They are tech-savvy consumers who speak to brands through social media. They “like” brands on Facebook and will retweet your brand’s newest promotion on Twitter. They will let all their social friends know they are spending some time with your brand when they check-in on Foursquare and spread online coupon love with your brand through Groupon.
Businesses keep social media management close to home.
The survey found that 52 percent of respondents run their social media efforts in-house, while 19 percent use full agencies and another 15 percent rely on specialized agencies to lead their social media efforts.
Among the 700 marketing and advertising professionals surveyed, 90 percent recognized social media as a marketing function. Public relations followed at 64 percent with sales not too far behind at 46 percent, and customer service at 39 percent. When asked what roles or functions they oversaw, the majority (64 percent) were responsible for social media marketing with brand management following closely at 58 percent.
So, how will marketing and advertising professionals divvy up their time in 2011?
The survey provides a quick breakdown:
Social Media ROI
Such a hot topic in the world of social media for business, isn’t it? According to the survey, the majority of respondents are measuring social media success against internal goals and objectives. Of those who measure, 73 percent find social media useful, however; four percent say it hasn’t been all it’s cracked up to be.
Hmmm…Interesting…
As the survey proves, social media use will definitely grow this year. On the contrary, certain platforms won’t be receiving the same love. Geo-location networks such as Foursquare and Gowalla and Review sites will see a 10 percent retraction in focus this year. However, brands will increase usage of virtual worlds such as Second Life by 11 percent.
For the complete Pivot Conference social media branding survey, click here.
So, do you watch the Super Bowl for the game or for the commercials? For some people, this is a challenging question. For me, it’s rather easy. I watch for the commercials. I am looking for those major contenders (Doritos, Budweiser, Snickers, CareeerBuilder.com, Monster.com, etc.) and am curious as to how they are going to top themselves this year. I want to be a part of the Monday morning chit chat around the water cooler as everyone is sharing a laugh over their favorite and funniest commercials in addition to griping about the worst ones. Oh, and I’m sure they are talking about the game, too.
Apparently, I’m not alone. A 2010 Nielsen survey of more than 25,000 household’s in the Nielsen Homescan panel found that 51 percent of viewers surveyed said they enjoyed watching the commercials more than the game itself. With that being said, the Super Bowl is the prom of the advertising world. Big name brands are spending $3 or 4 million dollars on Super Bowl commercials. According to a January 2011 article in Ad Age, a spot on the Super Bowl is equal to, on average, 250 spots on regular TV for the top spenders. All of that just for 30 seconds of Super Bowl fame, but consider the impact of these commercials. In this age of social media, Super Bowl commercials are being tweeted, posted on Facebook and YouTube and viewed by millions of online viewers who either missed it the first time or couldn’t wait to see it again.
How does this effect ROI? Most brands that advertise during the Super Bowl see an average increase in sales of 12 percent the week following the big game. More established brands will feel the effects for longer. Considering Super Bowl related sales start long before game day, it is estimated that consumers will invest into this day more than they have in the past. A study from the Retail Marketing and Advertising Association, conducted by BIGresearch, found that consumer Super Bowl spending is expected to exceed $10.1 billion.
As much as consumers are looking forward to gathering around the TV to watch the big game on February 6, they are looking forward to the Super Bowl commercials just as much. With that said, let’s take a walk down memory lane, shall we?
Courtesy of The Daily Beast, here is a list of the 20 most effective Super Bowl commercials. Did they leave any off?
Enjoy!
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