Staying relevant and successful in the competitive public relations market
With the role of public relations continuing to evolve, it is important for PR professionals to stay on top of their game. We must continue to search for ways to brand ourselves and challenge ourselves to stay relevant and successful.
So, how do we do this? Matthew Royse, author of Knowledge Enthusiast does a great job of answering this question in his recent article on SpinSucks.com. The article is called“10 Tips to Become a More Successful PR Pro.”
Here are a few tips he shares with us…
- Do your homework. A mass pitch never amasses a lot of coverage. Before you pitch a journalist or blogger, know what they cover. Research their past stories and fine tune your pitch to appeal to their audience.
- Learn something new. Take a training course. Sign up for a conference. Go back to school. Take an online certification like HubSpot’s Inbound Marketing Certification. You may find out you know more than you think.
- Become a better writer. Practice being a “headline communicator” by learning how to hook your audience with your first five words. Find creative ways to flex your writing muscle. Become a contributing author to an industry publication. Start your own blog or write for your company’s blog.
Want to know the rest? Read the complete article here.
There are also a lot of really good public relations blogs that will keep you connected to what is going on in the industry. I put together a list of great public relations blogs I follow. Check it out!
- ComPRehension-This is the official blog of the Public Relations Society of America.
- 360⁰ Digital Influences-This is the official blog of Ogilvy Public Relations.
- PublicRelationsBlogger-An educational blog about public relations and its role in marketing, social media, advertising and more.
- Bad Pitch Blog– This blog is a great educational resource for what to do and what not to do in public relations.
- PR in Your Pajamas-The site is as fun as the title sounds. This site gives practical public relations advice that can be followed by PR pros and non-pros.
- PR Squared– PR Squared does a great job describing how public relations, social media and marketing can all be used to create a better brand.
- BrianSolis– Hands down, one of the most recognized names in the industry! Brian’s blog is a great resource for improving PR 2.0 practices and merging social media with business.
- PR Sarah Evans-One word: #journchat! Twitter fans know exactly what I mean. Sarah’s blog is all about PR and new media. Participating in her weekly Twitter chat #journchat (Monday, 8 p.m. EST) is a must for social media savvy PR and journalism folks.
- PRCouture–For the fashion friendly PR folks, this blog is also a must. The blog is also a great resource for jobs in fashion PR.
- The Flack– This is a great blog for the well-rounded public relations professional. The Flack covers PR in various sectors, including politics, finance and consumer trends.
There you have it. Just a few of my faves! Feel free to add to this list!
Can I be honest with you for a second? I mean blatantly honest? It actually irks me to see double spaces after a period and before the next sentence. There I said it. I mean, when I see two sentences spaced so far apart that I can do back flips in between them, I go through the roof. However, part of my frustration came from the fact that I wasn’t entirely sure of which one was right. One space or two spaces? For the answer, we must look no further than the Associated Press Stylebook. So, what is the correct way?
As mentioned in the January 13 blog post, “
Write Ambition 