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Augmented reality: Techie toy or targeted tool?

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Augmented reality is one of the newest cutting-edge trends in technology. AR gets your audience to “…actively participate in your brand, rather than just experience it passively.” How can we, as communicators, take advantage of some of this new technology that will ultimately bring us closer to our audience?

New to AR? Learn more about it here: http://www.imediaconnection.com/content/23215.asp##