Archive for the ‘ Uncategorized ’ Category

Mobile Media Facts and Figures: Why your integrated communications plan can’t live without it

From mobile commerce and text messaging campaigns to QR codes and augmented reality, mobile marketing is, without a doubt, essential to an integrated communications campaign. Tech-savvy consumers have adopted mobile communication and use it as a preferred method of communicating. According to the Performics 2011 Mobile Search Insights Study, 57 percent of respondents use the mobile Web more than once/day and 77 percent used mobile search more than five times in the last month.

Among those surveyed, adaptation of mobile search is also on the rise:

  • 75 percent said mobile search makes their lives easier
  • 63 percent said access to mobile search has changed the way they gather information
  • 32 percent said they use mobile search more than search engines on their computers

    Courtesy of Paratus Communications, here are some additional mobile marketing stats that prove why public relations and marketing people should be taking advantage of mobile:

    • By 2014, mobile Internet should over take desktop Internet usage
    • One half of all local searches are performed on mobile devices
    • 86 percent of mobile Internet users are using their devices while watching TV
    • 200 million YouTube views occur on mobile devices every day
    • 50 percent of Twitter’s 200 million users take advantage of Twitter mobile
    • 49 percent of mobile searchers made a mobile purchase in the last six months
    • 57 percent of respondents said they use mobile Internet at least once a day
    • 84 percent said they look for local retailer information via mobile Internet
    • 71 percent learn about a product or service after seeing an ad
    • 68 percent find the best price for a product or service
    • There are 5.3 billion mobile subscribers worldwide with fastest growth coming from China and India
    • Google makes $1 billion in annual mobile ad revenues
    • Mobile commerce is expected to reach $119 billion by 2015
    • 6.1 trillion text messages were sent worldwide in 2010 and is still considered the ‘king’ of mobile messaging
    • One billion people will access financial services via mobile by 2015

      How does your company include mobile in its integrated communications campaign?

      2011
      03/31
      CATEGORY
      Uncategorized
      1 comment

      PR News Publisher: What skills today’s PR pros need

      On March 7, I shared my about on five essential skills for PR people. Recently, Mark Ragan, publisher of PR Daily, interviewed Diane Schwartz, senior VP and group publisher for PR News, to get her thoughts on what skills public relations professionals need to be successful. As you might have guessed, strong writing skills made her list. Watch the video below and listen to her thoughts…

      2011
      03/30
      CATEGORY
      Uncategorized
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      I hope you dance

      I’m a dancer.

      No, I’m not classically trained and no, I haven’t been doing it all my life. But, I’m a dancer. I woke up one day and realized I wasn’t happy with where my life was going. I wasn’t creative. I wasn’t being free. I wasn’t…me. I knew it was time. It was time to do what I wanted to do. It was time to be completely content in where I was at all and any point in my life. It was time for me to get back to me. Operation Take My Life Back was born.
      So, I sat down and took a long look at myself. I have dabbled in many things in my life, but two things have remained constant: my love for writing and my love for dancing.
      As a kid growing up, I used to write books and plays just to entertain myself. My first book, “Kidnapped,” was written in the sixth grade. It was about a young girl who was kidnapped by a family member. The motive? Her trust fund…of course. I got a few chapters in and just lost motivation. However, I can tell you it was her aunt who did it.
      Then there was dance. I’ve always been a performer and really started to explore my love for dance in elementary school. However; as a ten year old, I thought I was too old to start dancing. I mean, look at me. I was practically a senior citizen. So, I found replacements that I enjoyed as well. I started taking gymnastics, which eventually lead to cheerleading. Both had elements of dance. That was my favorite part. Although I gave up gymnastics when I entered high school, I continued to cheer until my senior year. Then college came. I decided to step out on a limb and try out for the school dance team. I made it. JACKPOT! I don’t think I loved being a part of anything more than I loved being a member of the Majestic Dance Troupe.
      As a public relations major and dancer in college, I dedicated the next four years of school to my loves: writing and dancing. P.R. gave me the opportunity to write and combined it with the glam, or perceived notion of glam, which came with public relations. After graduation, I dropped the dance and dove head first into my career.
      Five years and a significant amount of accolades later, I woke up one day (April 11, 2010) and looked at my life. Why do I remember this day? It was the day my brother died. My brother was a true free spirit in every sense of the word. I was a free spirit once, but once life happened (work, bills, house, career) I suppressed my wants for my “needs.”  If there is one thing my brother’s life taught me, it was that I should always live life the way I wanted it. I should do what I needed to do to be happy. So, a few months ago I enrolled in dance. I’ve started writing more. As each day passes, I’m taking the steps needed to focus on my passions and really love what I do.
      Too often, we get stuck in what we feel we have to do instead of what we want to do. Don’t let another opportunity pass you by and think, “I’ll just catch the next one.” You might have just missed the opportunity for you! Pursue your dreams. Period. Turn words and plans in to action. Period!
      I hope you stick around and tune in as I explore this new journey, this new chapter in my life. I hope you are inspired to start new chapters in your own life.
      I find inspiration in music. So, I’ll leave you with this on point message from Lee Ann Womack. I’m sure you know it…
      I hope you never fear those mountains in the distance
      Never settle for the path of least resistance
      Living might mean taking chances, but they’re worth taking
      Lovin’ might be a mistake, but it’s worth making
      Don’t let some hell bent heart leave you bitter
      When you come close to selling out, reconsider
      Give the heavens above more than just a passing glance        

      And when you get the choice to sit it out or dance
      I hope you dance…

      2010
      11/29
      CATEGORY
      Uncategorized
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      PR, Advertising and Marketing….What's the Difference??

      There is still a lot of confusion between these three fields. This article does a pretty good job explaining the difference between PR, Adv and Marketing. I don’t agree with the statement about PR and adv being a part of marketing, but a reader argues that point and clarifies it in the comments.  I came up with a few points of my own in my previous blog entry, “PR 101…Stay with me now...” Enjoy…

      http://www.blastmedia.com/blog/2010/04/pr-advertising-and-marketing-oh-my/

      2010
      04/08
      CATEGORY
      Uncategorized
      TAGS



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