Archive for the ‘ communications ’ Category

What do you do when your client suffers from diarrhea of the mouth?

Kanye West. Lady Gaga. Charlie Sheen.

We’ve seen this before. Does anyone remember the Tom Cruise Scientology fiasco of 2008? You can prep your client as much as possible. You can even try to ask the interviewer for their questions in advance.  After all that, you still can’t control what comes out of their mouth. So, what should a publicist or PR team do?

Not up-to-date on the latest Charlie Sheen rant? Click the image below and just take it all in…

I think it is clear that Mr. Sheen needs professional help. However; how would you handle the Charlie Sheen fire storm if you were his publicist?

What journalists want: A jam-packed press release

Signed, sealed, delivered…but not read. Gone are the days of using snail mail to deliver press release to your journo contacts. A new study conducted by PWR New Media found that 87 percent of journalists prefer press releases sent to them via email and 79 percent said they were more likely to cover the news if the release included a high-resolution image. So, what else can you include in this email to make it to the top of a journos “possible coverage” list?

When it comes to press releases, not only do journalists want them via email, but they want you to provide them easy access to relevant information. Here’s the breakdown:

  • 91 percent: Access via link to background, bios and supporting info
  • 87 percent: Hi-resolution, downloadable images
  • 76 percent: Verbiage from a press release that could easily be cut and pasted

So, how important is social media to journalists?

According to the survey, social media use among journalists is on the rise. Journalists appreciate the use of social media elements in press releases. Here is the breakdown of what they like:

  • 38 percent: Information about a brand’s social media platforms that made it easy to follow
  • 25 percent: A social media bookmark, enabling sharing and archiving of the release
  • 21 percent: A link to a brand’s RSS feed in a release
  • 16 percent: “Tweet this” icons, making it easy to share a release on Twitter

So, are you doing what needs to be done to have your press releases seen by journalists?

Declutter your work life with these essential time management and relaxation skills

Trust me, I know. There are not enough hours in the day. As communicators and marketers, we have mastered the art of being jack-of-all trades and wearing many hats. However; in order to effectively perform our tasks (and keep our own sanity), it is important to maintain balance. I’ve put together a quick list of helpful pointers that will help you control the organized, or not so organized chaos you call life.

  • Make a “To Do” list. Making a “To Do” list is a great way to keep you on task. It is also a good way to see what kind of progress you made in a day. You can also use your list to gage how many projects you can expect to complete on an average day.
  • Allocate certain times in the day to complete certain tasks. Instead of being a slave to email, adjust your schedule so that you are only answering email once or twice a day. By grouping tasks together that you do often, you open your schedule up to allow more time to complete more pressing projects.
  • Tune out distractions. How many times a day do you get interruptions from co-workers, instant messages, office chatter, personal phone calls, etc.? Do your best to avoid participating in these activities. When a co-worker stops by your desk, do not be afraid to ask them, “How can I help you?” You are setting the tone for that conversation. If they just wanted to chit-chat, they will see that you are busy and come back another time. If your cell phone is blowing up, do one of three things:

o   Put it on silent/off.

o   Put it in your purse or a drawer.

o   Leave it in the car.

Personal phone calls can be a huge distraction at work both to you and your co-workers. They can also get you in serious trouble with your boss. If you need to keep your phone with you at work, take a cue from bullet point #2 and select a certain time of day to answer personal calls. Your lunch or smoke break is perfect for that.

  • Organize your surroundings. Clean your desk, please. A clean and clear desk makes it easier to focus and find what you need. Need a mental break? Try organizing your desk in sides. One side work and the other side personal. Put all your sticky notes, office memos and work related publications on one side and leave the other side for personal pictures, magazines or funky desk décor.
  • Listen to music. Listening to soothing music tends to calm or relax the mind. It’s another way to tune out those outside distractions so you can focus on the task at hand.
  • Meditate. Talk about clarity! Meditating for just five to twenty minutes a day can decrease your stress level significantly. Through meditation, you are concentrating on your breathing, slowing down your blood pressure and clearing your mind. What better way to avoid stress at work than by starting it stress free through meditation.
  • Get more rest. Let your body rest. Studies have shown that sleep plays a vital role in promoting physical health, longevity, and emotional well-being. When your body is well rested, you will wake up more alert with enough energy to get you through the day.

Remember, you can’t do everything! If someone asks you to do something that is going to take you way of task, don’t be afraid to say no.

Still can’t get focused? Check out this clip from the Today Show for more tips.

U.S. companies lead global efforts in social media engagement for business

According to leading public relations and communications firm, Burson-Marsteller, 84 percent of Fortune Global 100 U.S. companies surveyed use at least one social media platform and 34 percent use all four major social media platforms, including Facebook, Twitter, YouTube, and corporate blogs together in their communications efforts.

Overall Growth.
Overall, the report showed there was an 18 percent increase in Fortune Global 100 companies using Twitter, followed by a 14 percent growth in YouTube channels and a 13 percent growth in companies using Facebook fan pages. Although Twitter is being used more by corporations, businesses using Facebook fan pages have more “likes” than Twitter accounts have “followers.”

Overall Twitter Highlights:

  • With a 68 percent year-over-year increase, Asian corporations led the way with the largest growth in total amount of corporate accounts.
    • Overall growth: 18 percent
  • Seventy-six percent more companies use the “@” response in tweets and direct messages, indicating more companies are engaging with their audience on the social site.
  • The average number of followers per corporate account increased by 241 percent increase in 2010.
    • U.S. corporations saw a 61 percent increase.
  • More than one-third of corporate accounts are tweeting to keep consumers informed about deals or contests specifically related to their products/services.
  • There was a 90 percent increase in the number of companies being talked about on Twitter over the last year.

Overall Facebook Highlights:

  • There was a 13 percent increase in corporations on Facebook.
  • With 89 percent of fan pages allowing posts from “likers” and 72 percent of pages responding to “likers” posts, U.S. companies led the way in Facebook interactivity.

Overall YouTube Highlights:

  • YouTube saw a 69 percent increase in the average number of channels per corporation globally.
    • This overall growth was led by the 192 percent increase among U.S. channels.
  • On average, U.S. corporations received nearly 716,000 views in 2010.

Overall Blog Highlights:

  • With a 29 percent increase, the total number of U.S. corporate blogs saw the greatest leap.

What does this mean?
Companies are leveraging social media as interactive platforms. What was once considered a here today, gone tomorrow tool, is now a mainstream means of communication between companies and their audiences on a global scale. The next step is to reinforce the value of two-way communication between company and target audience. Although more companies are heading to the social media space, all too many are still using it as a billboard instead of a way to engage in and monitor conversation about their brand.

For the complete results from this report, click the PowerPoint below.